How I Used a Portfolio Website to Develop My Personal Brand by Maira Latif
The Value of a Website for a Portfolio
A website for your portfolio is your online persona. You can communicate your value proposition, exhibit your skills, and showcase your work there. For me, a portfolio website was a crucial presentation tool.
Establishing My Own Brand
I had to clearly define my personal brand before I could start building my website. I posed some significant queries to myself:
Which of my strengths do I possess?
Why am I different?
What impression do I want to give off?
It was much simpler for me to create a website that appropriately represented my vision and mission after I had a firm grasp on my brand.
Selecting an Appropriate Platform
I looked into different website builders while creating my portfolio. I was looking for something that was professional-looking, easily navigable, and customisable. I tried out a few different options before settling on WordPress. It gave me the freedom I required to present my work and included powerful SEO tools to support my website.
Creating the Website Design
The user experience is more important when designing a website than looks. I maintained a clear, uncomplicated, and user-friendly website. I was careful to concentrate on the following crucial areas:
A synopsis of my background, identity, and word
An overview of my work that includes a synopsis of each project.
A section where I discuss my ideas, observations, and professional experiences.
A simple method for guests to reach me.
About Me:
Portfolio:
Blog:
Contact:
Content Is Crucial
The quality of a website depends on the content it contains. I took care to consistently add new, excellent content to my website. This not only maintained visitors’ interest but also
Ranking and SEO
After my website went live, I concentrated on making sure it had a high search engine ranking. I worked on my website’s SEO, being careful to:
Make use of pertinent keywords.
For every page, write a meta description.
Images should be optimised for quicker loading times.
Increase domain authority by building backlinks.
This eventually paid off, and I noticed that my name, “Maira Latif,” began to rank higher in search engine results.